About Essential Beauty

The Essential Beauty story began in 1990 in Adelaide, South Australia, when our first salon opened, with one room beauty inside a women’s only gym. Essential Beauty’s vision was to take beauty services that were once seen as a luxury or inaccessible and transform them into a necessity, in a convenient, friendly and welcoming environment.

With 30 years’ experience, and salons across Australia, Essential Beauty have been the experts in waxing, piercing and all things beauty since 1990! We are a network of full service beauty salons specialising in waxing and body piercing, as well as offering brow and lash services, facials, microdermabrasion, spray tanning, quality body jewellery and skincare.

Essential Beauty began franchising salons in 2000 and quickly became the fastest growing franchise in Australia. Today, Essential Beauty has over 400 rooms throughout its 60+ salon network across Australia and proudly employs a 100% female workforce of 400 Beauty Therapists and Piercing Specialists!

Our mission is to remain an influential driver in the beauty industry with an uncompromising commitment to innovation and exceeding our customer’s expectations. We were the first to offer XXX Brazilian waxing in South Australia. Our cheeky advertising campaigns launched our XXX Brazilian wax and it quickly became a phenomenon, it is still our most popular service today!

In 1995, Essential Beauty were the first to introduce body piercing into a beauty salon setting, traditionally piercings were only done in tattoo shops. Essential Beauty made piercing accessible to fashion forward young men and women that didn’t necessarily fit into tattoo studio clientele in the 90s!

In 2018, Essential Beauty formed an exclusive partnership with the innovative German made skincare brand Dalton Marine Cosmetics. Dalton was founded in 1976 and is loved in over 50 countries! Dalton is exclusively available in Australia through Essential Beauty.